Adidas and Manchester United jointly unveiled the team’s new 2017-2018 third jersey. It is the first time in history that the match jersey has been created entirely by fans of the club. Adidas’ digital platform “Creator Studio” inspires the creativity of fans around the world.
In 2016, Adidas launched the digital platform that gave fans all over the world a chance to design the clubs’ 2017-18 third match jerseys including Manchester United, Bayern Munich, Real Madrid, Juventus, AC Milan and Flamengo RJ. All designs would be voted by netizens and be selected the top 100. After that, the most fashionable players from these clubs would select the only one they wanted to wear at football pitches.
The new shirt is predominately grey in contrast to the red home shirt and black away shirt. The classic elements of the Red Devils are also shown on the shirt, symbolizing the connection between Manchester United and its fans.
Aniello Carotenuto is the designer of this special third shirt who is a loyal fan of Man Utd. He put the statues of the Holy Trinity on the shirt referring to the Manchester United trio of Sir Bobby Charlton, George Best and Denis Law. The three legendary footballers represented a golden era of the club history and helped United become the first English club team. When players wearing the shirt enter into Old Trafford Stadium, they will be encouraged by the persons printed in the shirt.
Sir Bobby Charlton is a former striker playing for Manchester United and is regarded as one of the greatest midfielders of all time. Nowadays, he is a member of Manchester United’s board of directors and remains one as of the 2017-18 season. When Charlton played for the club, he helped the team win three titles of Premier League, UEFA Champions League and FA Cup. Charlton with England national team won 1966 World Cup, at the same time, he got the FIFA World Cup Golden Ball award. He was praised for being a “football gentleman” because of his modesty and courteousness, elegance and respect for opponents.
George Best (22 May 1946-25 November 2005) was a professional footballer who played as a winger for Manchester United and the Northern Ireland national team. In 1968, he was named the European Footballer of the Year and FWA Footballer of the Year. He played 37 matches and scored nine goals for his nation from 1964 to 1977. The Irish Football Association described him as the “greatest player to ever pull on the green shirt of Northern Ireland”. He had not only extraordinary football talent but also a handsome face, which made him have a large number of admirers from every corner of the world at that time. In 1984, Best announced officially his retirement. Unfortunately, Best died on 25 November 2005. A year later, it was announced that a statue of the trio would be erected outside Old Trafford, which was finally unveiled in 2008.
This third shirt also features several iconic elements. Classic Adidas three stripes are placed on shoulders. The brand logo and the club crest are embroidered proudly on the chest.
Adidas’ innovative Climacool technology is used to make players cool and comfortable. Besides, the shirt is made from recycled polyester, ensuring the light weight and reducing the impact on environment by reducing carbon dioxide emissions.