On August 28, Adidas Soccer unveiled the Manchester United away kit for the 2018/19 season. This new jersey adopt pink as primary color, which is a first of Manchester United. This pioneering away shirt give the club a fresh new look with modern style.
Similar to the home shirts which tries to bring the team to the past history, the pink one pay the salute to the Manchester Evening News ‘Football Pink’ newspaper whose paper color is pink. The newspaper is prevalent among Manchester United fans and play a role in the legend of the Manchester United. It is this paper that firstly reports the arrival of the Matt Busby as well as firstly called the first generation youth ‘Busby Baby’ . The jersey with the gentle pink is stylish enough to dress either in stadium or on street.
The second away kit was revealed as well. This new kit is inspired by the 50th anniversary of the Manchester United Football Club’s first title of European cup as well as the first laureate as a English club of the tournament.
The primary color is navy blue, which originate from the royal-blue jersey dressed by the champion team in 1968 European cup finals. It is in that match that the Manchester United 4-1 defeated Benfica in extra time and procure its first trophy of the European Cup. The golden decorations on Adidas logo and club crest are designed to pay the homage to the victory 5 decades before.
This shirts is a collaborative work by Adidas and Parley for the Oceans, a ocean commonweal organization. As a well known organization devoting to eliminate the existing threat to oceanic environment, Parley for the Ocean appeals to protect the oceanic environment by innovative means combining with multiple science.
Richard Arnold, the president of the Manchester United, shows his delight to celebrate the 50th anniversary of the first title of European Cup. He thinks that the jersey represents an important moment of the club and the club has bring the English football to a new chapter when winning the tournament. He said, “By designing this jersey, Adidas shows their collaborative partnership with Parley and their efforts on environment protection. It is known to all of us that plastic pollution is threatening to the ocean. We are glad to see the kit manufactured with the reclaimed materials would attract the public focus on environmental protection issue. I believe that it would be a favorite for all Manchester United fans.”
Besides improving the public awareness of the ocean plastic issue, Adidas cooperating with Parley would turn ocean plastic waste collected from ocean coast, beach and shore into thread that is woven into running shoes and sports wear.
Oliver Nicklisch, Adidas product director, says people should change their realization and treatment to ocean, which is a core belief for all of us in Adidas and that’s why we think highly of the innovative collaborative partnership with Parley for the Oceans. We hope our cooperation with United can producing amazing kits with plastic waste, as well as emphasize the ocean plastic issue and encourage the fans to join us to create a better environment for everyone